Melissa Jacobs

Super Bowl 52: The Good, The Bad & The Horseshit

There were moments when it was hard to breathe, hard to process the intensity. Super Bowl 52 felt like it lasted both 10 seconds and 10 hours. It was that enthralling, that packed with incredible moments and trick plays, that blanketed in the stunning rea...

NFL’s Women’s Summit Misses The Mark

I started this site way back in 2009 in large part to compensate for the NFL’s inability to intellectually market to women. Women were high spending consumers - female apparel was the league’s fastest growing ancillary business – yet they were not t...