Big game. Big markets. Big QBs. Big rematch. Super Bowl XLVI could X-ceed all others in ratings. But how will its star players rate with Madison Avenue? Which Giants and Patriots will land seven-figure endorsement deals, go to Disneyland, and show up o...
Bob Dorfman is Executive Creative Director at San Francisco’s Baker Street Advertising, and is a nationally recognized sports marketing expert whose insightful and pithy comments have been featured on ESPN, Fox, Entertainment Tonight, CNN, CNBC, NPR and other major media. He writes his Sports Marketers’ Scouting Reports regularly for the Super Bowl, World Series, NBA Finals, and both the Summer and Winter Olympics.