Kremer-Storm broadcast on Amazon Prime continues to be hidden

Hannah Storm and Andrea Kremer embarked on history last week as the first female duo to call an NFL game, and will be doing so for TNF on Amazon Prime all season. But those ready to indulge in this fresh alternative faced a major issue: many couldn’t find the broadcast. On Amazon Prime, the main feed was Joe Buck and Troy Aikman, forcing users to have to tinker with their audio settings and search “Kremer-Storm” on a not-easy-to-find dropdown. One prominent NFL voice gave up.

Peter surely wasn’t alone.

Kremer acknowledged the challenging technical logistics on this week’s episode of The Football Girl Podcast but noted that Amazon’s number one objective was customer service and that the complaints had been heard loud and clear.

Well, Week 5’s broadcast wasn’t much more user friendly. In advance of the Colts-Patriots game, Amazon sent out instructions to get to its suite of alternative offering, including the Storm-Kremer booth.  But this proved to be too many steps for many users and again, the hoops caused confusion and frustration.

Those who did make it to the broadcast heard Kremer’s sharp analysis, chockfull of stories from her decades covering the league and a more comfortable Storm on the call. The conversation felt fresh and non-formulaic. But the fact that its viewers had to jump through so many hoops to get to the all-female broadcast is sadly symbolic.

Hopefully Amazon will understand that it is 2018 and provide a direct link to the broadcast moving forward.