News & Features

NFL’s Women’s Summit Misses The Mark

I started this site way back in 2009 in large part to compensate for the NFL’s inability to intellectually market to women. Women were high spending consumers - female apparel was the league’s fastest growing ancillary business – yet they were not t...

What Happens to TB12 When Time Finally Defeats Tom?

While vacationing in Lake Tahoe over New Year’s, my son threw a stray football to another kid he had just met. "Wow, you threw that just like TB12!," the boy noted. Tom Brady’s brand building has been so masterful in such a short period of time tha...