Melissa Jacobs

Super Bowl 52: The Good, The Bad & The Horseshit

There were moments when it was hard to breathe, hard to process the intensity. Super Bowl 52 felt like it lasted both 10 seconds and 10 hours. It was that enthralling, that packed with incredible moments and trick plays, that blanketed in the stunning rea...

NFL’s Women’s Summit Misses The Mark

I started this site way back in 2009 in large part to compensate for the NFL’s inability to intellectually market to women. Women were high spending consumers - female apparel was the league’s fastest growing ancillary business – yet they were not t...

Super Bowl 52 Q&A: NBC’s Michele Tafoya

MINNEAPOLIS - Michele Tafoya’s commute to NBC’s Super Bowl press event Tuesday at the Mall of America was minimal. The Edina, Minnesota resident calmly arrived in heels and a glittered skirt and, along with Al Michaels, Cris Collinsworth and the rest ...

What Happens to TB12 When Time Finally Defeats Tom?

While vacationing in Lake Tahoe over New Year’s, my son threw a stray football to another kid he had just met. "Wow, you threw that just like TB12!," the boy noted. Tom Brady’s brand building has been so masterful in such a short period of time tha...